Only entropy comes easy.

– Anton Chekhov

Have we ever wondered why things rust? I mean apart from the chemical process permanently changing metals, rust is quite a fascinating phenomenon. For investors like us, rust comes in the form of two things, inflation & cost of capital. For the physical world, rust is still the chemical process where metal corrodes as it ages. As investors, what we fear though is a threat of moral corrosion than a physical one. More on that later.